As D3 is not ready yet I have found a fantastic space in Dubai Studio City. It is a great location which is super close to home and has a great NYC loft vibe.
So now I’m busy designing my showroom to create a feeling of warmth and relaxation – a chilled place where the fridge is full of treats and the coffee machine is always ready…a place to meet up and chill.
The vibe and feeling that we create in the place is as important to me as showcasing the clothes – although that’s important also.
So now I have to go through the nightmare of fit out which looks like it’s going to be far more difficult than I anticipated. Will keep you posted.