My space in Dubai Studio City

JHC Showroom in Dubai Studio City

As D3 is not ready yet I have found a fantastic space in Dubai Studio City. It is a great location which is super close to home and has a great NYC loft vibe.

So now I’m busy designing my showroom to create a feeling of warmth and relaxation – a chilled place where the fridge is full of treats and the coffee machine is always ready…a place to meet up and chill.

The vibe and feeling that we create in the place is as important to me as showcasing the clothes – although that’s important also.

So now I have to go through the nightmare of fit out which looks like it’s going to be far more difficult than I anticipated. Will keep you posted.

Judith Hobby Clothing

Judith Hobby started Judith Hobby Clothing in Dubai in 2011 in response to the lack of affordable fashion forward clothing in the market. Previously Judith had travelled overseas and bought back items that she thought would be of interest to her clients, however, interesting and affordable pieces became increasingly difficult to source. In response to this she tried her hand at designing a couple of simple pieces to see if anyone would be interested – the demand was overwhelming and she sold out in one day! Recognising the region she lives in and the requirements for a more conservative approach to dress, the pieces are designed for mixing, matching and layering year around. You can find her on <a rel="author" href="https://plus.google.com/+Judithhobbyclothing/?rel=author">Google +</a> and <a href="https://www.facebook.com/pages/Judith-Hobby-Clothing/281973921822029">Facebook</a>